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Thornæs-FMC

About Us



As a designer or brand you know that your biggest challenge is to find buyers for your clothes and apparel. Of course, in order to find those buyers you need agents who are willing to showcase your work and can persuade those buyers that you are the brand for them.

In short, you need a fashion marketing consultancy that can transform your brand into the next big thing.
As the UK’s leading fashion marketing consultant, Thornæs-FMC goes much further than simply finding you the right agent for your brand. Whether you are looking to make an impact worldwide or just in a specific region we can help your agent market your brand to the buyer too.

Also, because we have an unparalleled network of agents globally – built up over decades of experience of the fashion industry – we are able to identify exactly the right agent who can make sure that your brand catches the eye of your desired buyer.

While you provide the flair and creativity for your brand to succeed, we provide the structure and an ever-evolving strategy to ensure that your clothes leap off your design boards and onto the catwalk. 

SERVICES

Thornæs-FMC is a full-service marketing agency

Agent Search
Press Release
Brand Marketing
Media & CRM

AGENT SEARCH

It takes energy to find a great agent.
Let's do the hard work for you.

Finding any agent to represent your brand can be tough, but at Thornæs-FMC we don’t find you just any agent – we find the right agent to represent you. Whether you want to target a specific region, country or the entire world with your brand we can identify the very best agent for you to work with.
We can do this because we have over twenty years’ experience working with the best contacts
the fashion industry has to offer around the globe.
On top of this, we can work with your agent to help them promote your brand so that when your work is displayed to buyers for the first time they are already excited about and looking forward to seeing your work. We also track your agent’s progress with buyers, meaning you know exactly how a deal is developing as it happens.
Email us today at info@thornaes-fmc.com and we will find the right agent for your brand. 

PRESS RELEASE

Smoothing the way to the buyer: Our PR service to help your agent

We write amazing PR emails and create campaigns in our CRM system to pre-advise our own buyer list when your brand is launched by your new agent.

Our carefully curated buyer-list is constantly updated with new buyers ranging from small boutiques to large department stores.

Buyers who react positively to your brand are given to the agent to follow up.

Email us today at info@thornaes-fmc.com and to find out how our campaigns can work for your brand. 

BRAND MARKETING

Unique brand marketing advisory service

At the core of how we can help your brand is how we market it. While we can find the very best agent to represent you we also use our experience to help you find buyers.

Of course, the best way to find buyers is to create a buzz about your brand before they even see your clothes for themselves. Thornæs-FMC has spent the best part of a decade refining and developing a Press Release package that excites potential buyers who are visiting your agent’s showroom. By working closely with you we can implement a strategy to arouse interest in your brand and really put you on the fashion map.

Furthermore, thanks to our sophisticated software we are able to track and report the impact your brand is having with buyers before they even visit your agent’s showroom, meaning you can tweak your offering to create maximum impact. The software also allows us track how your agent is performing and act in real-time so that you are kept up-to-date on how your brand develops.

It’s thanks to innovations such as this that Thornæs-FMC has become one of the world’s leading fashion marketing consultancies and one that every serious brand needs driving them forward.

Email us today at info@thornaes-fmc.com to put your brand in your buyers’ dreams. 

MEDIA & CRM

"A CRM system is often referred to as an address book on steroids"

CRM
Customer Relationship Management is a powerful approach to keeping tabs on your on-going discussions with people and companies. You can create killer campaigns and track how succesful they are. You can get reminded to follow-up on an important client at the agreed date. And more.
We will install a CRM system tailor-made for your business for your exclusive use. Your system, your data.

Social Media
Social media is the place to be when you want to showcase your brand.
Customers look at your media pages first. Thornæs-FMC will place you on Facebook, LinkedIn, YouTube and Twitter to make your brand the most attractive possible.

Traditional Media
We also offer you the possibility to use our press services. We place you in the right magazine to win more visibility in the market and to build strongly the image of your brand with the right brand content. Our PR team not only measures your success against social media, but against traditional media as well.

Events
You want people to hear about you in this competitive market? We can organise and set up events to present your brand to fashion buyers. We analyse your needs to organize the best and most successful event for you. We create an event that fit your image.

Email us today at info@thornaes-fmc.com and talk to us about media and CRM. 

TESTIMONIALS

What our fantastic clients say

I have worked several years with Tessa and her team and she was Super Profesional and got her targets right.
I am fully confident in her.
Whatever she says, she does. 

 I highly recommend Tessa at Thornæs-FMC marketing agency and her efficient team for new brands.
She has a keen eye for talent, fabulous placement and entrepreneurial skills.
Being a creative director is her strength.
She guides new brands in this competitive field of fashion in today's evolving global society.

So happy for our collaboration with FMC Thornaes, Fashion Marketing Consulting company based in London.

Tessa has worked tirelessly, to help us with our brand.
She´s a very communicative, proactive, open minded and very professional person.

We feel very pleased with our cooperation with FMC because the team is very well connected and passionate about fulfilling our market potential in the UK. During our first season of working together we’ve been able to reach both leading independent stores as well as major accounts. For the right brand FMC can make the difference.

ASSOMODA

As the UK representative of Assomoda (the Italian Association of Agents, Representatives and Showrooms of the Fashion and Sports Apparel Industries), Thornæs-FMC is in an even stronger position to represent your brand to both the UK and international markets.
This position means that we work for fashion and luxury goods companies,
as well as swimwear and accessories manufacturers to help you with:
   1) Building the right network for your brand
   2) Product launches
   3) Identifying suitable research partners
   4) Developing your brand in the UK market
Furthermore, by becoming a member of Assomoda you receive exclusive access to the full range of Thornæs-FMC services, including guidance on logistics, legal and regulatory help and commercial advice on the UK market.
Thanks to this relationship between Assomoda and Thornæs-FMC
promoting your brand has never been so easy.
For information, members can contact:
Assomoda Moda and Sport UK, c/o Thornæs-FMC, info@thornaes-fmc.com

Address

Suite 45
378 Lillie Road                     
London SW6 7PH
United Kingdom 


Contacts

Email: info@thornaes-fmc.com
Phone: +44 (0) 20 7386 5424





PRIVACY

Privacy 
This privacy policy sets out how Thornæs-FMC uses and protects any information that you give Thornæs-FMC when you use this website. 
Thornæs-FMC is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Thornæs-FMC may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from January 1, 2016.
​What we collect
We may collect the following information:
   • Name and job title 
   • Contact information including email address
   • Demographic information such as postcode, preferences and interests
   • Other information relevant to customer surveys and/or offers
​What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
  • Internal record keeping
 • We may use the information to improve our products and services 
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
  • From time to time, we may also use your information to contact you for market research purposes
  • We may contact you by email, phone, fax or mail
  • We may use the information to customise the website according to your interests

​How we use cookies
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Links to other websites 

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@thornaes-fmc.com
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Thornæs-FMC, 378 Lillie Road, London SW6 7PH, United Kingdom.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.